Visits Or Unique Sites?

[Dakota]

What is the best measure of people coming to my site?

[Larry]

I always go by the unique visitor's

 

one month I got 214 visits.. but only 123 were unique..

 

so you can see how off the total amount can be sometimes..

[Dakota]

But I have 547 "Total Visits" and 563 "Total Unique Sites"

Go figure that one?

[matman]

It depends on what the stats package considers a "visit." Hits to non-HTML files might not get tallied as a visit if that's the only file a "visitor" hits, but that host would get counted as a unique site.

 

Keep in mind also that you're likely getting lots of "visits" from bots like Google and such that really shouldn't count as visitors, since there's no eyeballs or other human interaction attached to the visitor.