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There are several good threads here so don't forget to search our forums.

 

The keywords need to be phrases people will type into a search engine to find your type of goods. The brand names may not be the best unless it's world famous like "Beanie Babies". Perhaps something like "Baby clothing"... you'll be the best judge of the proper keyword phrases because you are the most familiar with the product and the kind of customer you attract.

 

On Google it is essential to get as many links back to your site as possible. Link farms are worth almost nothing but related sites are worth more.

 

The other engines try to guess what you're about by what's on your page... The phrases are good to place in the title of your page, headings, and, most importantly, the text of the page. Just be careful because putting the same phrase "everywhere" may cross the line and get you penalized. Your best bet is to just use the phrase where it makes sense to your visitor. For instance, if you have a site about customizing a GTO you should perhaps have the following:

 

Title: GTO Customizations

Headings: How To Customize Your GTO

GTO - The Judge Limited Edition

Custom suspension

 

Finally, pick the key phrase you want and use it in the anchor text for links back to your site:

><a href="www.mysite.com">GTO Customizations</a>

 

Hope it helps - feel free to ask if you have any other questions.

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