Most companies would gradually increase rates over a period of time and never give their customers any reason why. Instead, the owner and founder of TCH let us know Why and When. I believe this is the first time I've ever seen a price increase here at TCH. This owner cares about his customers. I'm a long time and very happy customer of TCH. Other than the amazing service and technical support I receive. One of the main reasons why I've stayed with TCH is because of the transparency TCH has had with it's customers from the very beginning. I could not imagine the CEO of ANY other Web Hosting company writing a multi-paragraph post to notify users of an industry issue leading to a price increase. I've never seen such strong morals, ethics, and transparency in a company before. Even with a rate increase I couldn't be happier to stay with TotalChoice. Thank you for everything Bill. I am a lifelong customer.