Domain forwarding is used to give the impression that Mr. John has his own Web site, when technically he doesn't. You could get a free website from any of dozens (if not hundreds) of companies, with a name something like freewebsitecompany.com/userxyz123 and then set up a domain such as johnseo.com and point it to the free website. If the company providing the free site goes out of business, you can sign up somewhere else and then just forward the domain there.