If your looking for a sales pitch, I think your best bet would be, "Our tech's kick a__".
I really think it would work, people like honesty.
That being said, I have only been here a couple of days, but if tech support is always this helpful, I will be here for a lot longer.
Here's an example e-mail conversation.
Me: Hey, can you setup this to do this for me?
Them: Sure.
Them: Done.
All this transpired in like 30 minutes. If that's not service I don't know what is.
NOW that being said, you might say beginner's luck, but I've had four different things come up similar to the example above, and all of them were handled in a timely manner.