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Clarification of one statement:

 

... since clever website operators can fool these simple search engines by inserting keywords -- "Inc. magazine" 20, 50, or 100 times over -- written in a tiny font and hidden behind the pictures on a webpage. We can't read these tags because they are hidden, but the spider programs can read them and be fooled.

 

Not true! ;)

 

Algorithms have been written to 'see' such spam and sites using such tactics can be penalized or all out banned from the index.

 

The article does speak well of Google.... which is the best search engine! :D

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