Awstats Roi Tracking

[rowanp]

Hi

 

We are planning a Google Adwords campaign, and I was wondering whether AWstats could be used to track our ROI. I read somewhere that this can be done but am not sure how.

 

Any suggestions?

 

regards

 

rowanp.

[annie]

I don't know much about Adwords, but my feeling would be that I'd use raw logs and grep them.

 

I once saw someone coming in to my site from what was obviously an adwords referrer. So I assume you'd see the referrer in most cases. Except when the browser has referrers blocked.

[surefire]

The easiest thing to do is to become familiar with the tools Google provides for conversion tracking. They are intended to be free and easy to use.

 

For the best tracking, you will need code that puts a harmless cookie on the user's computer and then checks it on certain pages to track leads and sales.

 

Using awstats alone won't do the trick unless you're only interested in counting the number of people visiting your site off an ad. If that's the case you can make the actual link in your adwords ad something like:

 

yoursite.com/adwordsLandingPage.htm?ad=1

 

If you get enough hits relative to other pages on your site, you'll see this url in the stats.

[rowanp]

Thanks for the help.

 

rowanp.