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What is Search Engine Optimization?

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Posted 20 May 2003 - 12:09 AM

SEO… what is it?

We all have used a search engine… why? To find what we are looking for. We simply go to Google and type in 'pond supply' and find everything out we can about 'pond supply'. Now how many pages do you read of the 390,000 listed in the Google index? Do you read the 265,432nd? How about the 123rd?

No, we usually find what we are looking for by reviewing the top 50 (or 20) ranked sites. Aren't those top 50 sites lucky?

No, they are not. Those sites have certain inherent characteristics, which allow them to be ranked in those positions. Search Engine Optimization (SEO) deals with maximizing these 'characteristics' in order to obtain high rankings.

Read Search Engine Optimization - An Overview for more.

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